NamibRand, one of Southern Africa's largest private conservation areas, is situated on the edge of the Namib Desert, close to Sossusvlei. Extending over almost 200.000 hectares, the reserve shares a common border of some 120 kilometres with the Namib-Naukluft Park in the west and is protected by the Nubib Mountains in the east. The particular attraction of NamibRand is the diversity of desert landscapes. Virtually all facets of the Namib are represented here.

Expansive sand and gravel plains interspersed by vast stretches of golden grass savannah alternate with majestic mountain ranges. Encroaching from the west are tongues of dunes, their colours ranging from yellow-gold and ochre to rose, russet, and deep brick-red, paling and deepening as the day wanes.

The variety of flora and fauna is as fascinating as are the colour nuances of the landscape which change as the day progresses. Game species found in the reserve include gemsbok, mountain and plains zebra, springbok, red hartebeest, bat-eared fox, spotted hyena, aardwolf, Cape fox, African wildcat and black-backed jackal.

The more rocky areas are inhabited by kudu, klipspringer, baboon and leopard, while the dunes harbour a rich and diverse microfauna of moles, gerbils, snakes, geckos, beetles, spiders and ants. Over a hundred species of birds have been recorded at NamibRand, amongst which are ostrich, grouse, weavers, secretary birds, korhaans, eagles, falcons, vultures and several varieties of larks.